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INSPIRATIQUE is the business and marketing agency for global companies and luxury brands, We accelerate the brand and business performance and creativity in its expression with high class, all-around, progressive services in the broader territory. We do so because we believe in our trusted expertise from hands on business experiences, the in-depth understanding of human intellect, and the unique industry environment and network only we can build and leverage anywhere in the world.
For brands and businesses, we aim to pour more...
Creativity into global business – emotion intellect, organizational skill, understandings of cross-cultural interactions and emotions
Creativity into brand marketing - high level understanding in client business, one of a kind industry network on top of the marketing services
INSIGHT
The greater and the more innovative the mix of creativity and marketing strategy become, it is getting harder to achieve the desired success due to :
-the expanding definition of "marketing" ,
-the ambiguity of the measurement results as the reflection of the overall contribution of the long –term brand value,
-the changing power-balance and relationships between the critical market players such as influencers, celebrities, business, platforms, media companies, internet companies, social media, brands, marketers and agencies,
-the new globalism and localization orders and trends, as well as new relationships between global management and constantly transforming emotions and cultures in the target markets,
-the technology developments and more individual specialization and difference in behavior tendency due to social justification for more diversity and inclusion